strategies - Concepts

Explore concepts tagged with "strategies"

Total concepts: 53

Concepts

Audience Awareness - Understanding and writing for the specific people who will read your content.
Black Swan - A rare, unpredictable event with major impact that is rationalized in hindsight.
Bundling vs Unbundling - Strategic decisions about combining or separating products and services.
Business as a System - A mental model that views a business not just as a product or legal entity, but as an interconnected system of processes, channels, and components.
Business Model Canvas - A strategic template for developing new or documenting existing business models.
Buyer Persona - A semi-fictional representation of your ideal customer based on research and data.
Closing Open Loops - Strategies and mindsets for completing unfinished tasks, reducing mental clutter, and achieving cognitive freedom.
Content Pillars - Core themes that form the foundation of a content strategy.
Crossing the Chasm - The challenge of transitioning technology products from early adopters to mainstream market.
Disruptive Innovation - Innovation that creates new markets by offering simpler, cheaper alternatives to existing solutions.
Fail Fast - A strategy of quickly testing ideas to discover failures early when correction is cheap.
Failure Rate - The proportion of attempts that result in failure, used to calibrate expectations and strategies.
Futures Wheel - A visual brainstorming tool for exploring the cascading consequences of a change or decision.
Game Theory - The mathematical study of strategic decision-making between rational agents.
Hot Paths - The critical decision points or actions that have outsized impact on outcomes.
Ideal Customer Profile (ICP) - A description of the company or customer type most likely to benefit from your offering.
Information Asymmetry - A situation where one party has more or better information than another, creating imbalanced dynamics.
Innovator's Dilemma - The paradox where successful companies fail by doing what made them successful.
Leverage Points - Places to intervene in systems where small changes can produce large effects.
Leverage - Using small inputs to generate outsized outputs through the strategic application of force multipliers.
Luck Surface Area - Increasing opportunities for luck by doing more and telling more people.
Minimum Viable Product (MVP) - The simplest version of a product that can be released to test a hypothesis with real users.
North Star Metric - The single metric that best captures the core value your product delivers to customers.
OODA Loop - A decision-making framework consisting of four phases: Observe, Orient, Decide, and Act.
Open Innovation - Using external ideas and paths to market alongside internal innovation capabilities.
Path Dependence - The phenomenon where history and early choices constrain or determine later possibilities.
Pivot or Persevere - The structured decision to either change course based on learning or continue current direction.
Portfolio Thinking - Managing a diverse collection of projects, skills, or investments for balanced growth and risk.
Positive-Sum Game - A situation where total value can expand so all participants can benefit simultaneously.
Product Market Fit (PMF) - The degree to which a product satisfies strong market demand.
Productized Services - Services packaged with fixed scope, price, and deliverables like a product.
Quarterly Notes - Quarterly reviews for strategic assessment and course correction.
Red Queen Effect - You must keep running (adapting and improving) just to maintain your relative position in a competitive environment.
Running Costs Influence - How ongoing operational costs affect decision-making, often more than initial investment costs.
Safe-to-Fail - Experiments designed so that failure produces learning without catastrophic consequences.
Second-Order Effects - The indirect consequences that result from the immediate outcomes of our decisions and actions.
Second-Order Thinking - Considering the consequences of consequences before making decisions.
Serviceable Available Market (SAM) - The segment of TAM targeted by your products that is within your geographical reach.
Serviceable Obtainable Market (SOM) - The realistic portion of SAM that you can capture given current resources and competition.
Small and Riskless Bets - Making many small, low-risk experiments instead of betting everything on one big project.
Sources of Advantages - The key factors that create competitive advantage: talent, hard work, curiosity, energy, temperament, and partner.
Success Trap - When past success prevents necessary adaptation and becomes an obstacle to future success.
Sustaining Innovation - Incremental improvements to existing products that serve current customers better.
Switching Costs - The costs incurred when changing from one product, service, or state to another.
SWOT Analysis - Strategic framework analyzing Strengths, Weaknesses, Opportunities, and Threats.
Tiered Pricing - A pricing strategy offering multiple price points for different feature levels or customer segments.
Total Addressable Market (TAM) - The total market demand for a product or service if 100% market share were achieved.
Triangle of Purpose - Three questions to define purpose: Who is your audience? Why must this exist? What's in it for you?
Unfair Advantage - A unique edge that cannot be easily copied or bought by competitors.
Visionary Leadership - Leadership centered on creating and communicating compelling visions of the future.
Wardley Maps - A strategic mapping technique that visualizes the evolution of components in a value chain.
Yearly Notes - Annual reviews for big-picture reflection and long-term planning.
Zero-Sum vs Positive-Sum - Distinguishing situations where gains require losses from those where everyone can benefit.

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