marketing - Concepts

Explore concepts tagged with "marketing"

Total concepts: 12

Concepts

7-11-4 Rule - A marketing principle stating that a buyer needs 7 hours of interaction across 11 touchpoints in 4 different locations before making a purchase.
Audience Acquisition Flywheel - A self-reinforcing cycle where content attracts audience, which generates more content and growth.
Building in Public - Sharing your entrepreneurial journey openly - learnings, struggles, milestones, and metrics.
Buyer Persona - A semi-fictional representation of your ideal customer based on research and data.
Core Human Drives - Five fundamental motivations that drive all human behavior: the drives to Acquire, Bond, Learn, Defend, and Feel.
Crossing the Chasm - The challenge of transitioning technology products from early adopters to mainstream market.
Curiosity Gap - A content technique that creates intrigue by hinting at valuable information without fully revealing it.
In Case You Missed It (ICYMI) - A content curation format for resurfacing valuable content that may have been missed.
Ideal Customer Profile (ICP) - A description of the company or customer type most likely to benefit from your offering.
Mindshare - The amount of attention or awareness a brand or idea occupies in people's minds.
Technology Adoption Lifecycle - The stages through which different user groups adopt new technologies over time.
Viral Loop - A growth mechanism where each user brings in additional users through inherent product mechanics.