market-analysis - Concepts Explore concepts tagged with "market-analysis" Total concepts: 3 Concepts Serviceable Available Market (SAM) - The segment of TAM targeted by your products that is within your geographical reach. Serviceable Obtainable Market (SOM) - The realistic portion of SAM that you can capture given current resources and competition. Total Addressable Market (TAM) - The total market demand for a product or service if 100% market share were achieved. ← Back to all concepts