lead-generation - Concepts

Explore concepts tagged with "lead-generation"

Total concepts: 5

Concepts

Marketing Qualified Lead (MQL) - A prospect whose profile and behaviour suggest enough interest to justify sales follow-up, but who has not yet been vetted by sales.
Lead Magnet - A free resource offered in exchange for contact information, designed to attract qualified prospects and start a relationship.
Sales Qualified Lead (SQL) - A prospect that a salesperson has vetted and accepted as a genuine opportunity worth active pursuit.
Lead Nurturing - The process of developing relationships with prospects at every stage of the funnel through targeted, valuable communication until they're ready to buy.
Lead Scoring - Assigning numeric values to prospects based on fit and engagement so that limited sales attention goes to the most promising ones.