heuristics - Concepts
Explore concepts tagged with "heuristics"
Total concepts: 10
Concepts
- Rule of 72 - A mental math shortcut that estimates how long it takes for an investment or quantity to double by dividing 72 by the growth rate percentage.
- Nielsen's 10 Usability Heuristics - Ten general principles for interaction design developed by Jakob Nielsen, used as guidelines for evaluating user interface usability.
- Attribute Substitution - A cognitive process where when faced with a difficult question, people unconsciously substitute an easier question and answer that instead.
- Take-the-Best Heuristic - A fast and frugal decision-making strategy that bases judgments on only the single most important differentiating cue between options.
- Neglect of Probability - The tendency to disregard probability when making decisions under uncertainty, focusing instead on the magnitude of outcomes regardless of their likelihood.
- Affect Heuristic - Making judgments based on current emotions rather than objective analysis.
- Cognitive Miser - The tendency of the human brain to default to the least effortful cognitive strategies, conserving mental resources by relying on heuristics and shortcuts.
- Litmus Test - A decisive test or criterion used to quickly evaluate whether something meets a key threshold or standard.
- Scope Insensitivity - The cognitive bias where people's valuations are relatively insensitive to the scope or scale of a problem, failing to value outcomes proportionally to their size.
- Trunk Test - A usability test by Steve Krug that checks whether a user dropped onto any page of a site can instantly identify where they are, what the site is, and what they can do there.
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