heuristics - Concepts

Explore concepts tagged with "heuristics"

Total concepts: 6

Concepts

Neglect of Probability - The tendency to disregard probability when making decisions under uncertainty, focusing instead on the magnitude of outcomes regardless of their likelihood.
Attribute Substitution - A cognitive process where when faced with a difficult question, people unconsciously substitute an easier question and answer that instead.
Take-the-Best Heuristic - A fast and frugal decision-making strategy that bases judgments on only the single most important differentiating cue between options.
Scope Insensitivity - The cognitive bias where people's valuations are relatively insensitive to the scope or scale of a problem, failing to value outcomes proportionally to their size.
Affect Heuristic - Making judgments based on current emotions rather than objective analysis.
Nielsen's 10 Usability Heuristics - Ten general principles for interaction design developed by Jakob Nielsen, used as guidelines for evaluating user interface usability.