digital-marketing - Concepts

Explore concepts tagged with "digital-marketing"

Total concepts: 5

Concepts

Impressions - The number of times content is displayed to users, regardless of whether it was clicked.
Cost Per Mille (CPM) - An advertising pricing model measuring the cost per thousand impressions of an ad.
UTM Parameters - Tracking codes added to URLs to measure the effectiveness of marketing campaigns.
Cost Per Click (CPC) - An advertising pricing model where advertisers pay each time a user clicks on their ad.
Return on Ad Spend (ROAS) - A marketing metric measuring revenue generated for every dollar spent on advertising.