customer-research - Concepts

Explore concepts tagged with "customer-research"

Total concepts: 10

Concepts

Demand-Side Sales - A sales approach rooted in Jobs to Be Done that focuses on understanding customer struggle and desired progress rather than pushing product features.
Forces of Progress - A JTBD framework diagram showing the four forces that influence a customer's decision to switch from an old solution to a new one.
Continuous Discovery - An ongoing practice of weekly customer interactions and structured experimentation to continuously inform product decisions rather than treating research as a one-time phase.
Value Proposition Canvas - A tool for designing and testing value propositions by mapping customer profiles (jobs, pains, gains) to value maps (products, pain relievers, gain creators).
Customer Churn - The rate at which customers stop doing business with a company, a key metric for subscription and recurring revenue models.
Job Story - A requirements format from JTBD that focuses on the situation and motivation rather than the user persona, using 'When... I want to... So I can...' structure.
Outcome-Driven Innovation - A systematic innovation process developed by Tony Ulwick that uses customer-desired outcomes as metrics to discover unmet needs and guide product development.
Customer Pain Points - Specific problems, frustrations, or unmet needs that customers experience, serving as the raw material for product development and marketing.
Lurk as a Service - A business discovery approach where entrepreneurs observe and listen in online communities to understand customer pain points, needs, and language before building solutions.
Jobs To Be Done - A framework for understanding customer needs by focusing on the 'job' they're trying to accomplish, not the product they're buying.

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