customer-research - Concepts

Explore concepts tagged with "customer-research"

Total concepts: 6

Concepts

Outcome-Driven Innovation - A systematic innovation process developed by Tony Ulwick that uses customer-desired outcomes as metrics to discover unmet needs and guide product development.
Job Story - A requirements format from JTBD that focuses on the situation and motivation rather than the user persona, using 'When... I want to... So I can...' structure.
Forces of Progress - A JTBD framework diagram showing the four forces that influence a customer's decision to switch from an old solution to a new one.
Jobs To Be Done - A framework for understanding customer needs by focusing on the 'job' they're trying to accomplish, not the product they're buying.
Value Proposition Canvas - A tool for designing and testing value propositions by mapping customer profiles (jobs, pains, gains) to value maps (products, pain relievers, gain creators).
Lurk as a Service - A business discovery approach where entrepreneurs observe and listen in online communities to understand customer pain points, needs, and language before building solutions.