businesses - Concepts

Explore concepts tagged with "businesses"

Total concepts: 44

Concepts

7-11-4 Rule - A marketing principle stating that a buyer needs 7 hours of interaction across 11 touchpoints in 4 different locations before making a purchase.
Attention Merchants - Entities that capture attention and resell it to advertisers and others who want influence.
Audience Acquisition Flywheel - A self-reinforcing cycle where content attracts audience, which generates more content and growth.
Bundling vs Unbundling - Strategic decisions about combining or separating products and services.
Business as a System - A mental model that views a business not just as a product or legal entity, but as an interconnected system of processes, channels, and components.
Business Model Canvas - A strategic template for developing new or documenting existing business models.
Buyer Persona - A semi-fictional representation of your ideal customer based on research and data.
Calm Business - A business that supports your lifestyle rather than forcing you to sacrifice it for growth.
Core Human Drives - Five fundamental motivations that drive all human behavior: the drives to Acquire, Bond, Learn, Defend, and Feel.
Default Alive Business - A business that will survive on its current trajectory without additional funding.
Disruptive Innovation - Innovation that creates new markets by offering simpler, cheaper alternatives to existing solutions.
Entrepreneurship Toolbelt - The essential skills, knowledge, and resources that entrepreneurs need to build and grow businesses.
High-Concept Ideas - Ideas that can be explained in a single sentence while generating immediate interest.
Human-Market Fit (HMF) - The alignment between an entrepreneur's personal strengths, interests, and their target market.
Ideal Customer Profile (ICP) - A description of the company or customer type most likely to benefit from your offering.
Innovator's Dilemma - The paradox where successful companies fail by doing what made them successful.
Jobs To Be Done - A framework for understanding customer needs by focusing on the 'job' they're trying to accomplish, not the product they're buying.
Knowledge Economy - An economic system where knowledge and information are primary drivers of value creation.
Lifetime Memberships - One-time payment for permanent access to a product or community.
Lifetime Value (LTV) - The total revenue expected from a customer over the entire relationship.
Long Tail Distribution - A distribution where many low-frequency items collectively represent significant aggregate value.
Luck Surface Area - Increasing opportunities for luck by doing more and telling more people.
Minimum Viable Product (MVP) - The simplest version of a product that can be released to test a hypothesis with real users.
Monthly Recurring Revenue (MRR) - Predictable monthly revenue from subscriptions and recurring customers.
North Star Metric - The single metric that best captures the core value your product delivers to customers.
Price Anchoring - A pricing psychology technique where the first price shown influences perception of subsequent prices.
Product Market Fit (PMF) - The degree to which a product satisfies strong market demand.
Productive Paranoia - Preparing for worst-case scenarios during good times to ensure survival and success during bad times.
Productized Services - Services packaged with fixed scope, price, and deliverables like a product.
Productizing Yourself - Transforming your unique skills and interests into scalable products that can be infinitely leveraged.
Return on Investment (ROI) - A measure of the gain or loss generated relative to the amount invested.
Running Costs Influence - How ongoing operational costs affect decision-making, often more than initial investment costs.
SCQA Model - A storytelling framework using Situation, Complication, Question, and Answer to structure compelling narratives.
Serviceable Available Market (SAM) - The segment of TAM targeted by your products that is within your geographical reach.
Serviceable Obtainable Market (SOM) - The realistic portion of SAM that you can capture given current resources and competition.
Subscription Business Model - A revenue model where customers pay recurring fees for ongoing access to a product or service.
Sustaining Innovation - Incremental improvements to existing products that serve current customers better.
Thank You Economy - Gary Vaynerchuk's concept that genuine care and gratitude drive business success in the social age.
Tiered Pricing - A pricing strategy offering multiple price points for different feature levels or customer segments.
Total Addressable Market (TAM) - The total market demand for a product or service if 100% market share were achieved.
Unfair Advantage - A unique edge that cannot be easily copied or bought by competitors.
Viral Loop - A growth mechanism where each user brings in additional users through inherent product mechanics.
Win-Win Method - A negotiation approach where all parties achieve mutually beneficial outcomes.
Workflow Cashflow Outflow Model - A three-phase framework for building a sustainable creator business: optimizing work systems, generating income, and scaling through delegation.

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