behavioral-design - Concepts

Explore concepts tagged with "behavioral-design"

Total concepts: 10

Concepts

Persuasive Technology - Interactive systems designed to change users' attitudes or behaviors through persuasion and social influence rather than coercion.
Hook Model - Nir Eyal's four-phase framework for building habit-forming products through triggers, actions, variable rewards, and investment.
Fogg Behavior Model - A framework stating that behavior occurs when motivation, ability, and a prompt converge at the same moment, expressed as B=MAP.
Engagement Loop - A self-reinforcing cycle in product design where a trigger leads to action, reward, and re-engagement, driving repeated user behavior.
Variable Rewards - Unpredictable rewards that create stronger motivation and engagement than fixed rewards, based on operant conditioning research.
Information Cascade - When individuals sequentially follow the decisions of others rather than using their own private information, leading to potentially irrational herding.
Intentional Friction - Deliberately adding obstacles or delays to slow down decisions and actions, promoting more thoughtful engagement and reducing impulsive behavior.
Herding Behavior - The tendency of individuals to mimic the actions of a larger group, whether rational or irrational, often overriding personal judgment.
Friction - Barriers or obstacles that slow down or prevent actions, which can be intentionally added or removed to influence behavior.
Temporal Landmarks in Marketing - Using culturally significant time markers like New Year, Mondays, or birthdays to trigger behavior change in marketing campaigns.

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