analytics - Concepts

Explore concepts tagged with "analytics"

Total concepts: 8

Concepts

Bounce Rate - The percentage of visitors who leave a website after viewing only one page.
Click-Through Rate (CTR) - The percentage of people who click on a link or ad after seeing it.
Conversion Rate - The percentage of visitors or leads who complete a desired action.
Cost Per Acquisition (CPA) - The total cost to acquire a single paying customer through marketing efforts.
Cost Per Lead (CPL) - The amount spent to generate a single lead or potential customer.
Marketing Attribution - Determining which marketing touchpoints contribute to conversions and how to credit them.
Marketing ROI - The return on investment from marketing activities, measuring revenue generated relative to costs.
Zero-Click Searches - Search queries where users get answers directly in results without clicking through to any website.