Jobs To Be Done - Graph View A framework for understanding customer needs by focusing on the 'job' they're trying to accomplish, not the product they're buying. View concept details Related ConceptsValue Proposition Canvas Forces of Progress Outcome-Driven Innovation Job Story Customer Discovery Disruptive Innovation Buyer Persona Design Thinking Ideal Customer Profile (ICP) Product Market Fit (PMF) Switching Costs Demand-Side Sales Willingness to Pay Customer Churn ← Back to full graph