Customer Churn - Graph View The rate at which customers stop doing business with a company, a key metric for subscription and recurring revenue models. View concept details Related ConceptsCustomer Retention Lifetime Value (LTV) Customer Acquisition Cost (CAC) Ideal Customer Profile (ICP) Product Market Fit (PMF) Jobs To Be Done Forces of Progress Switching Costs Net Promoter Score (NPS) Customer Onboarding Customer Success ← Back to full graph