What category does Viral Loop belong to?

Viral Loop belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Viral Loop?

Key topics related to Viral Loop include: businesses, growth, marketing.

What are alternative names for Viral Loop?

Viral Loop is also known as: Viral growth, Referral loop.

Viral Loop

A growth mechanism where each user brings in additional users through inherent product mechanics.

Also known as: Viral growth, Referral loop

Category: Concepts

Tags: businesses, growth, marketing

Explanation

A Viral Loop is a growth mechanism built into a product where using it naturally leads to inviting others. The classic example is 'invite friends to get more storage' or 'share this to unlock features.' A viral coefficient > 1 means each user brings in more than one new user, enabling exponential growth. For creators, viral loops might include shareable content, referral programs, or collaborative features. The key is making sharing a natural, valuable part of the user experience rather than forced promotion.

Related Concepts

Audience Acquisition Flywheel
Compound Growth
Social Proof

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