What category does Unique Selling Proposition (USP) belong to?

Unique Selling Proposition (USP) belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Unique Selling Proposition (USP)?

Key topics related to Unique Selling Proposition (USP) include: marketing, businesses, strategies, positioning, differentiation.

What are alternative names for Unique Selling Proposition (USP)?

Unique Selling Proposition (USP) is also known as: USP, Unique value proposition, Differentiator.

Unique Selling Proposition (USP)

The distinct feature or benefit that sets a product apart from competitors.

Also known as: USP, Unique value proposition, Differentiator

Category: Concepts

Tags: marketing, businesses, strategies, positioning, differentiation

Explanation

A Unique Selling Proposition is what makes your offering different and better than alternatives in the market. Coined by advertising executive Rosser Reeves in the 1940s, a USP must meet three criteria: it must be a specific proposition ('Buy this product, get this benefit'), it must be unique (competitors can't or don't offer it), and it must be strong enough to move customers. Your USP isn't just any difference—it must matter to customers. For creators and knowledge workers, your USP might be your specific methodology, unique experience combination, or distinctive voice. Without a clear USP, you compete on price, which is rarely sustainable.

Related Concepts

Value Proposition
Positioning
Product Market Fit (PMF)
Unfair Advantage
Blue Ocean Strategy

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