What category does Triangle of Purpose belong to?

Triangle of Purpose belongs to the "Frameworks" category in personal knowledge management and productivity.

What are the key topics related to Triangle of Purpose?

Key topics related to Triangle of Purpose include: entrepreneurship, content-creation, purpose, strategies, frameworks.

What are alternative names for Triangle of Purpose?

Triangle of Purpose is also known as: Purpose Triangle, Three Questions of Purpose.

Triangle of Purpose

Three questions to define purpose: Who is your audience? Why must this exist? What's in it for you?

Also known as: Purpose Triangle, Three Questions of Purpose

Category: Frameworks

Tags: entrepreneurship, content-creation, purpose, strategies, frameworks

Explanation

The Triangle of Purpose is a framework for defining the purpose of any project, product, or content. It consists of three essential questions: Who is your target audience? (What audience do you want to create for?), Why does your project/product need to exist? (What makes your thing something that your audience must have?), and What's in it for you? (What will financially and/or energetically sustain you?). All three corners must be addressed for a sustainable endeavor. Missing any corner leads to problems: no audience means no impact, no purpose means no differentiation, and no personal benefit means burnout.

Related Concepts

Ikigai
Human-Market Fit (HMF)
Buyer Persona
Ideal Customer Profile (ICP)

← Back to all concepts