What category does Total Addressable Market (TAM) belong to?

Total Addressable Market (TAM) belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Total Addressable Market (TAM)?

Key topics related to Total Addressable Market (TAM) include: businesses, market-analysis, strategies.

What are alternative names for Total Addressable Market (TAM)?

Total Addressable Market (TAM) is also known as: TAM, Market size.

Total Addressable Market (TAM)

The total market demand for a product or service if 100% market share were achieved.

Also known as: TAM, Market size

Category: Concepts

Tags: businesses, market-analysis, strategies

Explanation

Total Addressable Market (TAM) represents the entire revenue opportunity available if a product achieved 100% market share. It's the theoretical maximum. Understanding TAM helps evaluate whether an opportunity is worth pursuing. A niche might seem small but have a large TAM when you consider global reach. For creators, TAM thinking helps identify whether your expertise area has enough potential audience to sustain your goals, even if you'll only capture a fraction of it.

Related Concepts

Serviceable Available Market (SAM)
Serviceable Obtainable Market (SOM)
Product Market Fit (PMF)

← Back to all concepts