Topical Authority
Establishing comprehensive expertise on a subject through extensive, interlinked content coverage.
Also known as: Topic clusters, Content authority, Subject matter expertise
Category: Concepts
Tags: seo, content, authority, strategies, marketing
Explanation
Topical authority means becoming the definitive resource on a subject by thoroughly covering all aspects of a topic. Instead of targeting isolated keywords, you create interconnected content that demonstrates deep expertise. Key strategies include: content clusters (pillar pages linked to supporting articles), comprehensive coverage (answering all questions in a topic area), internal linking (connecting related content), and consistent publishing (ongoing coverage vs one-off posts). Search engines increasingly favor sites with demonstrated expertise over thin content across many topics. For creators, building topical authority means choosing a focused niche and going deep rather than broad—becoming the go-to resource for a specific area rather than covering everything superficially.
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