What category does Serviceable Obtainable Market (SOM) belong to?

Serviceable Obtainable Market (SOM) belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Serviceable Obtainable Market (SOM)?

Key topics related to Serviceable Obtainable Market (SOM) include: businesses, market-analysis, strategies.

What are alternative names for Serviceable Obtainable Market (SOM)?

Serviceable Obtainable Market (SOM) is also known as: SOM, Share of market.

Serviceable Obtainable Market (SOM)

The realistic portion of SAM that you can capture given current resources and competition.

Also known as: SOM, Share of market

Category: Concepts

Tags: businesses, market-analysis, strategies

Explanation

Serviceable Obtainable Market (SOM) is the realistic share of SAM you can actually capture in the near term, considering your current resources, competition, and market conditions. While TAM and SAM describe potential, SOM is your practical, achievable target. For new creators, SOM might be just 1-2% of SAM initially. SOM grounds strategy in reality and helps set achievable milestones while keeping the larger opportunity in mind.

Related Concepts

Total Addressable Market (TAM)
Serviceable Available Market (SAM)
Goal Setting

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