What category does Sales Funnel belong to?

Sales Funnel belongs to the "Frameworks" category in personal knowledge management and productivity.

What are the key topics related to Sales Funnel?

Key topics related to Sales Funnel include: sales, marketing, businesses, strategies, conversions.

Sales Funnel

Q: What are alternative names for Sales Funnel?

Sales Funnel is also known as: Purchase funnel, Conversion funnel, Customer funnel.

A visual representation of the customer journey from initial awareness to final purchase.

Also known as: Purchase funnel, Conversion funnel, Customer funnel

Category: Frameworks

Tags: sales, marketing, businesses, strategies, conversions

Explanation

A sales funnel maps the stages prospects go through before becoming customers: Awareness, Interest, Decision, and Action (AIDA). The funnel shape reflects reality—many people enter at the top, but fewer convert at each stage. Understanding your funnel helps identify where prospects drop off and what interventions might help. For knowledge workers and creators, the funnel applies to newsletter signups, course purchases, or consulting inquiries. Key metrics include conversion rates between stages, time spent in each stage, and overall funnel velocity. Optimizing each stage compounds results—small improvements at the top multiply through the entire funnel.

Related Concepts

AIDA Model
Customer Journey
Conversion Rate
Lead Generation
Buyer Persona

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