What category does Minimum Viable Audience belong to?

Minimum Viable Audience belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Minimum Viable Audience?

Key topics related to Minimum Viable Audience include: businesses, creator-economy, strategies, audiences, focus.

What are alternative names for Minimum Viable Audience?

Minimum Viable Audience is also known as: MVA, Smallest viable audience, Niche audience.

Minimum Viable Audience

The smallest group of people who can sustain your creative or business endeavor.

Also known as: MVA, Smallest viable audience, Niche audience

Category: Concepts

Tags: businesses, creator-economy, strategies, audiences, focus

Explanation

Minimum Viable Audience (MVA), popularized by Seth Godin, asks: 'What's the smallest audience that could support what you want to do?' This constraint forces focus. Instead of trying to please everyone (and pleasing no one), you identify a specific group whose needs you can serve exceptionally well. MVA thinking leads to: clearer positioning (who exactly is this for?), better products (deeply serving specific needs), and sustainable economics (enough people paying enough money). The audience grows from there—serve the minimum well, and word spreads. For creators, MVA prevents the trap of chasing vanity metrics. It's not about reaching millions; it's about reaching the right people deeply enough to sustain your work.

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