What category does Marketing Attribution belong to?

Marketing Attribution belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Marketing Attribution?

Key topics related to Marketing Attribution include: marketing, analytics, metrics, businesses, strategies.

Marketing Attribution

Q: What are alternative names for Marketing Attribution?

Marketing Attribution is also known as: Attribution modeling, Multi-touch attribution, Marketing measurement.

Determining which marketing touchpoints contribute to conversions and how to credit them.

Also known as: Attribution modeling, Multi-touch attribution, Marketing measurement

Category: Concepts

Tags: marketing, analytics, metrics, businesses, strategies

Explanation

Marketing attribution assigns credit for conversions across the customer journey touchpoints—ads, content, emails, referrals, and more. Attribution models include: first-touch (credit first interaction), last-touch (credit final interaction), linear (equal credit to all), time-decay (more credit to recent touches), and data-driven (algorithmic weighting). Attribution is challenging because: customers use multiple devices, journeys are non-linear, some touchpoints assist without converting, and privacy changes limit tracking. Understanding attribution helps allocate budget effectively—without it, you might over-invest in last-touch channels while undervaluing awareness-building activities. For creators, even simple attribution (asking 'how did you find us?') reveals which channels actually drive sales.

Related Concepts

← Back to all concepts