What category does Market Segmentation belong to?

Market Segmentation belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Market Segmentation?

Key topics related to Market Segmentation include: marketing, strategies, businesses, targeting, positioning.

Market Segmentation

Q: What are alternative names for Market Segmentation?

Market Segmentation is also known as: Customer segmentation, Audience segmentation, Market segments.

Dividing a broad market into distinct subgroups with common needs, characteristics, or behaviors.

Also known as: Customer segmentation, Audience segmentation, Market segments

Category: Concepts

Tags: marketing, strategies, businesses, targeting, positioning

Explanation

Market segmentation recognizes that not all customers are the same—different groups have different needs, preferences, and buying behaviors. Common segmentation approaches include: demographic (age, income, education), geographic (location, climate), psychographic (values, lifestyle, personality), and behavioral (usage patterns, loyalty, benefits sought). Effective segmentation creates groups that are measurable, accessible, substantial enough to serve profitably, and actionable for differentiated strategies. For creators and knowledge workers, segmentation helps focus content and offerings—a productivity course for executives differs from one for students. You can't effectively serve everyone; segmentation helps you serve someone really well.

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