Human-Market Fit (HMF)
The alignment between an entrepreneur's personal strengths, interests, and their target market.
Also known as: HMF, Founder-market fit
Category: Concepts
Tags: businesses, entrepreneurship, self-awareness
Explanation
Human-Market Fit asks whether YOU are the right person to serve a particular market. It's the intersection of your unique skills, genuine interests, and an audience you understand and care about. Even if a market opportunity exists, you won't thrive if it doesn't align with who you are. HMF considers: Do you authentically understand this audience? Do you enjoy the work required? Can you sustain it long-term? Finding HMF prevents burnout and inauthenticity while increasing your chances of success.
Related Concepts
← Back to all concepts