What category does Growth Hacking belong to?

Growth Hacking belongs to the "Methods" category in personal knowledge management and productivity.

What are the key topics related to Growth Hacking?

Key topics related to Growth Hacking include: marketing, growth, businesses, strategies, experimentation.

Growth Hacking

Q: What are alternative names for Growth Hacking?

Growth Hacking is also known as: Growth marketing, Growth engineering, Viral marketing.

A data-driven, experimental approach to rapid business growth focusing on scalable and repeatable tactics.

Also known as: Growth marketing, Growth engineering, Viral marketing

Category: Methods

Tags: marketing, growth, businesses, strategies, experimentation

Explanation

Growth hacking combines marketing, product development, and data analysis to find efficient ways to grow. Unlike traditional marketing, it emphasizes rapid experimentation across channels and product development, analytical thinking to understand what works, and scalable, often viral, growth mechanisms. Famous examples include Dropbox's referral program (extra storage for invites), Hotmail's email signature ('Get your free email'), and Airbnb's Craigslist integration. The growth hacker mindset questions assumptions and constantly tests new approaches. For creators and knowledge workers, growth hacking means systematically testing content formats, distribution channels, pricing, and viral mechanisms rather than relying on intuition alone. The goal is finding your unique 'growth lever.'

Related Concepts

← Back to all concepts