Go-to-Market Strategy
A comprehensive plan for launching a product or entering a market, covering positioning, pricing, channels, and sales approach.
Also known as: GTM strategy, Market entry strategy, Launch strategy
Category: Frameworks
Tags: strategies, marketing, businesses, planning, launches
Explanation
A Go-to-Market (GTM) strategy coordinates all activities required to bring a product to customers successfully. Key components include: target market definition (who you're selling to), value proposition (why they should buy), pricing strategy (how you capture value), distribution channels (how customers access the product), sales approach (direct, self-serve, partner), and marketing plan (how you create awareness and demand). GTM strategy also addresses timing, competitive positioning, and success metrics. For creators and knowledge workers, a GTM strategy for a course might cover: target audience, unique angle, pricing tiers, platform choice, launch sequence, and promotional partners. A clear GTM prevents the 'build it and they will come' fallacy.
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