Cross-Selling
Recommending complementary or related products to customers based on their current purchase.
Also known as: Add-on selling, Complementary selling
Category: Techniques
Tags: sales, revenue, businesses, strategies, customer-success
Explanation
Cross-selling increases revenue by suggesting products that complement what customers are already buying. Amazon's 'Frequently bought together' and 'Customers who bought this also bought' are classic examples. Effective cross-selling requires understanding which products naturally go together and timing recommendations appropriately—during checkout, post-purchase follow-up, or when usage patterns suggest a need. The key is relevance: suggestions should genuinely enhance the customer's experience, not feel like random promotions. For creators and knowledge workers, cross-selling might mean recommending a template pack with a course, a community membership with a book, or consulting services with a digital product. Done well, it serves customers while increasing lifetime value.
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