What category does Conversion Rate belong to?

Conversion Rate belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Conversion Rate?

Key topics related to Conversion Rate include: marketing, metrics, businesses, analytics, optimization.

What are alternative names for Conversion Rate?

Conversion Rate is also known as: CVR, Conversion percentage, CR.

Conversion Rate

The percentage of visitors or leads who complete a desired action.

Also known as: CVR, Conversion percentage, CR

Category: Concepts

Tags: marketing, metrics, businesses, analytics, optimization

Explanation

Conversion rate measures the effectiveness of your marketing and sales efforts by calculating what percentage of people take a desired action. Calculate it as: (Number of conversions / Total visitors) × 100. 'Conversion' can mean different things—signing up for a newsletter, purchasing a product, booking a call, or any measurable goal. Industry benchmarks vary widely, but even small improvements compound significantly. A 2% to 3% improvement might double your results over time. Conversion Rate Optimization (CRO) involves testing and improving elements like headlines, copy, design, pricing, and calls-to-action. For creators, tracking conversion rates at each funnel stage reveals where to focus optimization efforts.

Related Concepts

Sales Funnel
A/B Testing
Call to Action (CTA)
KPIs
Customer Acquisition Cost (CAC)

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