What category does Buyer Persona belong to?

Buyer Persona belongs to the "Concepts" category in personal knowledge management and productivity.

What are the key topics related to Buyer Persona?

Key topics related to Buyer Persona include: businesses, marketing, strategies.

What are alternative names for Buyer Persona?

Buyer Persona is also known as: Customer persona, Marketing persona.

Buyer Persona

A semi-fictional representation of your ideal customer based on research and data.

Also known as: Customer persona, Marketing persona

Category: Concepts

Tags: businesses, marketing, strategies

Explanation

A Buyer Persona is a detailed profile of your ideal customer, including demographics, behaviors, goals, challenges, and decision-making patterns. Unlike vague target audiences, personas are specific and human - 'Sarah, 35, marketing manager struggling with information overload.' Personas guide content creation, product development, and marketing by ensuring you're solving real problems for real people. For creators, a clear persona prevents trying to please everyone and enables focused, resonant content.

Related Concepts

Ideal Customer Profile (ICP)
Product Market Fit (PMF)
Empathy Canvas

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