What category does Blue Ocean Strategy belong to?

Blue Ocean Strategy belongs to the "Frameworks" category in personal knowledge management and productivity.

What are the key topics related to Blue Ocean Strategy?

Key topics related to Blue Ocean Strategy include: strategies, innovation, businesses, differentiation, competition.

Blue Ocean Strategy

Q: What are alternative names for Blue Ocean Strategy?

Blue Ocean Strategy is also known as: Blue ocean thinking, Value innovation, Uncontested market space.

Creating uncontested market space rather than competing in crowded existing markets.

Also known as: Blue ocean thinking, Value innovation, Uncontested market space

Category: Frameworks

Tags: strategies, innovation, businesses, differentiation, competition

Explanation

Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne, contrasts 'blue oceans' (untapped market space) with 'red oceans' (bloody competitive markets). Instead of fighting for share in existing markets, blue ocean thinking creates new demand by making competition irrelevant. Key tools include the Strategy Canvas (visualizing competitive factors), the Four Actions Framework (eliminate, reduce, raise, create), and focusing on non-customers. Examples include Cirque du Soleil (reinventing circus), Nintendo Wii (casual gaming), and Southwest Airlines (competing with car travel). For creators and knowledge workers, blue ocean thinking means finding unique angles, underserved audiences, or novel combinations rather than copying successful competitors in crowded niches.

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