What category does Billboard Principle belong to?

Billboard Principle belongs to the "Principles" category in personal knowledge management and productivity.

What are the key topics related to Billboard Principle?

Key topics related to Billboard Principle include: communications, designs, principles.

What are alternative names for Billboard Principle?

Billboard Principle is also known as: Billboard test, Glance test.

Billboard Principle

Design communication to be understood in seconds, like a billboard seen while driving.

Also known as: Billboard test, Glance test

Category: Principles

Tags: communications, designs, principles

Explanation

The Billboard Principle states that key messages should be understandable at a glance, like a billboard you pass on the highway. You have only seconds to communicate the essential point. This applies to slide titles, email subject lines, headlines, and any communication competing for attention. If your message requires careful study to understand, it will likely be ignored. Distill to the essence, use clear language, and make the main point immediately obvious.

Related Concepts

High-Concept Ideas
Signal to Noise Ratio
Essentialism

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