What category does And But Therefore (ABT) Storytelling belong to?

And But Therefore (ABT) Storytelling belongs to the "Techniques" category in personal knowledge management and productivity.

What are the key topics related to And But Therefore (ABT) Storytelling?

Key topics related to And But Therefore (ABT) Storytelling include: communications, storytelling, frameworks.

What are alternative names for And But Therefore (ABT) Storytelling?

And But Therefore (ABT) Storytelling is also known as: ABT framework, And But Therefore.

And But Therefore (ABT) Storytelling

A narrative structure using 'And, But, Therefore' to create compelling stories.

Also known as: ABT framework, And But Therefore

Category: Techniques

Tags: communications, storytelling, frameworks

Explanation

ABT (And, But, Therefore) is a storytelling framework that creates narrative tension and resolution. 'And' establishes the context, 'But' introduces conflict or a problem, and 'Therefore' provides the resolution or action taken. This simple structure transforms flat, list-like communication ('and, and, and') into engaging narratives. Developed by Randy Olson, ABT helps scientists, business people, and anyone communicate more effectively by tapping into the brain's natural affinity for story structure.

Related Concepts

Curiosity Gap
Hook, Context, Main Points
High-Concept Ideas

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