3x3 Template
A structured writing framework that organizes content into three components: defining the 'what', outlining 'how' in 3 steps, and explaining 'why' with 3 reasons.
Also known as: 3x3 Framework, 3x3 Writing Template, Three by Three Template
Category: Frameworks
Tags: writing, templates, frameworks, productivity, content-creation, communications
Explanation
The 3x3 Template is a writing and planning framework popularized by Dickie Bush that provides a simple yet powerful structure for organizing ideas and content. It leverages the rule of three to create clear, memorable, and persuasive communication.
**The Three Components:**
1. **Define the 'What'** - Start by clearly establishing what you're discussing. This sets the context and ensures your audience understands the topic or concept you're addressing.
2. **Outline 'How' in 3 Steps** - Present your methodology, process, or approach in exactly three steps. This constraint forces clarity and makes the content actionable and easy to follow.
3. **Explain 'Why' with 3 Reasons** - Provide three compelling reasons or justifications for why this matters. This builds the case for your content and motivates the reader to take action.
**Why It Works:**
The 3x3 Template is effective because:
- **Cognitive ease**: The rule of three is a fundamental principle in communication - our brains find patterns of three inherently satisfying and memorable
- **Forced clarity**: The constraint of three forces you to distill ideas to their essence, eliminating fluff
- **Complete structure**: It addresses the essential questions (what, how, why) that any good explanation should cover
**Use Cases:**
This template is particularly useful for:
- Writing blog posts and articles
- Creating social media content
- Preparing presentations
- Drafting emails and proposals
- Working with LLMs to generate stronger first drafts faster
- Teaching and explaining complex concepts
**Example Application:**
Topic: Morning Routine
- **What**: A morning routine is a set of intentional activities performed each morning
- **How**: (1) Wake at consistent time, (2) Avoid phone for first hour, (3) Include movement and reflection
- **Why**: (1) Increases productivity, (2) Reduces decision fatigue, (3) Sets positive tone for the day
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